/* Home page EN */ /* global React */ const { useState, useEffect } = React; function HeroSplit({ headlineKey }) { return (
Memoir · Coming soon

The Baker's Son in Silicon Valley.

Why the Valley activates talent — and most places don't.

A book by Vittorio Viarengo.

Cover of The Baker's Son in Silicon Valley — a memoir by Vittorio Viarengo
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✓ Done. I'll write when the book is ready.
One email when the book is ready. Nothing else, no noise, signed by me.

English edition forthcoming.

); } function Thesis() { return (
The thesis

Italy doesn't have a talent problem. It has an activation problem.

It's not a memoir, it's not a manual. It's the story of someone who left the family bakery, spent thirty years inside the system that activates talent, and came back to tell Italy what it's missing — and what already belongs to it.

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Inside the book

Four moments
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{ e.currentTarget.style.color = 'var(--accent)'; e.currentTarget.style.borderBottomColor = 'var(--accent)'; }} onMouseLeave={e => { e.currentTarget.style.color = ''; e.currentTarget.style.borderBottomColor = ''; }}> Read on: an excerpt from the book
); } function InsideBlock() { return (
A taste

September
2001.

An excerpt from the book.

Read the excerpt

I signed the offer on September 12, 2001. The day after September 11. The world had just collapsed and I was signing for a new job on the other side of America. But I had set a condition. Carl had done a phone interview with BEA and it had gone badly — the General Manager told me they wouldn't hire him. I replied: "If you don't take Carl, I'm not coming."

Read on →
); } function AuthorStrip() { return (
Vittorio Viarengo
The Author

Vittorio Viarengo.

Italian Silicon Valley executive. Held senior roles in R&D and Marketing at VMware, Oracle, BEA Systems, MobileIron, Skyhigh and McAfee. Mentors young entrepreneurs. Lives in San Jose, California.

Full biography
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); } function NewsletterBlock() { return (
Newsletter

One email.
When the book arrives.

); } function Home() { return (
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